Market
Expansion
Increased consumption of Pakistani olive oil in the local market
Despite its growing potential, Pakistani olive oil consumption remains limited. OliveCulture II Scale-Up aims to increase domestic market awareness, enhance branding, and improve commercial availability to establish Pakistani olive oil as a trusted household product.
By developing stronger market linkages and consumer outreach strategies, this initiative positions Pakistani olive oil as a premium, locally-produced product, reducing reliance on imported oils.
Key Interventions
National Market Research & Consumer Insights
Updating Pakistan’s Olive Oil Market Study (June 2024) to assess consumer demand and distribution gaps.
Retail & E-commerce Expansion
Strengthening supply chain linkages with supermarkets, online platforms, and specialty stores to boost market access.
Consumer Awareness & Promotional Campaigns
Educating the public on the health benefits, superior quality, and sustainable impact of local olive oil.
Quality Assurance & Certification
Ensuring product integrity, food safety compliance, and traceability standards to enhance consumer trust.
