Officially launched by the Prime Minister of Pakistan, H.E. Muhammad Shehbaz Sharif — a national framework, with an Implementation Strategy and Road Map to 2030, to build a complete olive value chain, cut the country’s edible-oil import bill, and drive climate-resilient rural development.
The Pakistan National Olive Value Chain Policy sets a coordinated national framework — moving the country from scattered olive-sector interventions to an integrated value chain spanning production, processing, quality and certification, value addition, branding, marketing and exports.
Developed under the OliveCulture Scale-Up project by CIHEAM Bari with the Government of Pakistan and funded by the Italian Agency for Development Cooperation (AICS), the policy comes with an Implementation Strategy and Road Map to 2030, positioning olive as a strategic crop for food security and import substitution.
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Officially inaugurated by the Prime Minister of Pakistan at the PM Office Auditorium in Islamabad — a national milestone for climate-resilient rural development and edible-oil security.
On 24 August 2026, the Prime Minister of Pakistan, H.E. Muhammad Shehbaz Sharif, formally launched the Pakistan National Olive Value Chain Policy along with its Implementation Strategy and Road Map to 2030 — the culmination of years of technical and institutional work under the OliveCulture Scale-Up project.
The Prime Minister arrived ceremonially and walked through the exhibition, visiting Olive Business Development Group stalls, the OliveCulture Scale-Up project stall, and a live olive oil sensory tasting booth. The Federal Secretary, Amir Ali Ahmad, then delivered the welcome remarks and introduced the policy, followed by special remarks from the Ambassador of Italy, H.E. Ugo Ciarlatani, on Italy’s partnership in Pakistan’s olive sector.
A highlight of the ceremony was a moderated dialogue on the success stories of farmers and olive-sector entrepreneurs, followed by special remarks from the Federal Minister MNFS&R, H.E. Rana Tanveer Hussain. The Prime Minister then officially launched the policy, distributed awards to the sector’s best contributors, and delivered his address as chief guest.
In his address, the Prime Minister noted that Pakistan spends roughly US$4 billion a year on edible-oil imports and that expanding domestic olive production could save around US$400 million annually. He also announced that 100 agricultural graduates would be sent to Italy for specialised training.
Moderated by Ahmed Umair — Prime Minister’s Coordinator on Agriculture & Food Security
The Prime Minister honoured leading contributors to Pakistan’s olive sector.
A foremost architect of Pakistan’s olive sector and a principal architect of the National Olive Value Chain Policy and its 2024–2030 roadmap.
Pioneer of Pakistan’s extra-virgin olive oil brand Loralai Olives — with international wins in New York, London and Berlin and a Gold Medal in Dubai (2026).
Founder of Casa Loralai “Made-in-Pakistan” premium olive oil, honoured with a Gold Medal at a July 2026 international competition in London.
The first woman in Khyber Pakhtunkhwa to establish an olive orchard (2008), with 14,000 plants — a pioneer of large-scale olive cultivation in Pakistan.
Expert sessions on the science and inclusiveness of the olive value chain.
Highlights from the arrival, exhibition walkthrough and stage proceedings.
PM visiting an OBDG (Olive Business Development Group) stall
PM at an OBDG stall
PM visiting an exhibitor stall
PM & the Ambassador of Italy at an exhibitor stall
PM at the olive oil sensory tasting booth
PM visiting Casa Loralai Olive Oil — international quality award winner
PM touring the exhibitor area
PM meeting exhibitors at the olive stalls
