OC Phase I
Laying the Foundation for
Pakistan’s Olive Revolution
Pakistan is on the path to becoming a key player in the global olive industry, and the OliveCulture Project – Phase 1 was the catalyst for this transformation. Launched in 2022, this initiative, led by CIHEAM Bari in collaboration with national stakeholders, aimed to strengthen Pakistan’s olive value chain, promote sustainable agriculture, and enhance food security. Over 26 months, Phase 1 created an ecosystem of growth, innovation, and capacity-building, paving the way for an internationally competitive olive sector.
A Transformational
Journey (2022-2024)
Phase 1 was not just about olive production—it was a strategic intervention designed to address the entire value chain, from cultivation to market access. It empowered thousands of farmers, created economic opportunities, introduced climate-smart agricultural practices, and positioned Pakistan’s premium-quality olive oil for domestic market.
3
Olive Festival
2,064
Total Direct Trained Beneficiaries
307
Women Trained
57
Awareness Campaigns
Impact of Phase 1
Nationwide Reach &
Inclusive Growth
- 2,064 beneficiaries supported
(including 301 women) - Key olive-producing regions engaged across Pakistan
- Sustainable expansion model implemented for long-term growth
Technology-Driven
Agricultural Innovation
- Advanced processing & extraction techniques introduced
- Capacity-building programs for local experts & extension workers
- Data-driven farming techniques for improved yield & quality
Strengthening Pakistan’s Position
in the Global Olive Market
- Enhanced branding & packaging of locally produced olive oil
- Strategic partnerships formed with stakeholders & investors
- Increased awareness & market demand for high-quality Pakistani olive products
