4th Steering Committee meeting

4th Steering Committee meeting

The 4th Steering Committee meeting for the “OliveCulture – Holistic and Multiprofessional Mechanism for a Pakistani Olive Oil Value Chain” Project convened today in Islamabad, marking another significant step towards enhancing Pakistan’s olive...

Olive Tree Pruning: Why is it important and how is it done

Olive tree pruning is an act of removing selective and unwanted branches, shoots, or buds from an olive tree, This is done to maintain the shape and growth of an olive tree, It helps in improving the overall health, productivity and life of the tree, It also lets...

A Guide to Olive Harvesting and Post-Harvest Handling

It will not be an exaggeration if we say harvesting is one of the most important steps in the olive crop’s lifecycle; as it is crucial both for the fruit being harvested in the current season as well as the production the following year. The choice of time and...
The Olive Oil Trade Understanding the Global Market

The Olive Oil Trade Understanding the Global Market

Olive oil is a staple in many households around the world, and its popularity continues to grow. The global olive oil market is expected to reach $16.64 billion by 2026, with a compound annual growth rate of 3.7% from 2021 to 2026. Pakistan currently imports edible...