The Project “OliveCulture – Holistic and multi-professional Mechanism for a Pakistani Olive Value Chain” is designed to strengthen the Pakistani olive oil value chain on several levels in a holistic, participatory, and multifunctional way, involving institutions, businesses, farmers, youth, women and consumers, to improve productivity, economic, and qualitative performances.

The Project, of 26 months duration, is financed by the Italian Government and implemented by the Mediterranean Agronomic Institute (CIHEAM) located in Bari (Italy), in coordination with the Pakistan Oilseed Department (POD) of the Ministry of National Food Security and Research (MNFS&R), the counterpart.