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Media Releases

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First Steering Committee Meeting | OliveCulture II Scale-Up

The first Steering Committee meeting for the “OliveCulture Scale-up – Scaling up OliveCulture Value Chain and Promoting Climate Resilient Rural Development in Pakistan” project was successfully held on Tuesday, December 3rd, at the Ministry of National Food Security & Research. Chaired by the Honorable Federal Secretary of the Ministry, Ali Tahir, and co-chaired by H.E. Ambassador of Italy in Pakistan, Marilina Armellin, the meeting marked a pivotal moment for strategic discussions aimed at enhancing Pakistan’s olive sector.

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4th Steering Committee Meeting

The 4th Steering Committee meeting for the “OliveCulture – Holistic and Multiprofessional Mechanism for a Pakistani Olive Oil Value Chain” Project convened today in Islamabad, marking another significant step towards enhancing Pakistan’s olive sector. Chaired by Capt.(R) Muhammad Asif, Secretary of the Ministry of National Food Security & Research, Government of Pakistan, and co-chaired by Her Excellency Ms. Marilina Armellin, Ambassador of Italy in Pakistan, the meeting served as a platform for strategic discussions and collaborative efforts.

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Week of Italian Cuisine in the World

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Driving Olive Revolution in Pakistan: The OliveCulture Project steers toward Success

OliveCulture’s outstanding achievements in transforming Pakistan’s olive industry stand as a testament to the power of strategic partnerships, knowledge transfer, and shared goals. With steadfast support and continued collaboration, CIHEAM Bari is paving the way for a thriving future for olive vale chain in Pakistan.

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Experience the Blossoming of Pakistan’s Olive Industry at the Inaugural Olive Gala in Agricultural Research Institute Tarnab, Peshawar

The Olive Gala is a unique opportunity to promote olive cultivation and create public awareness about the benefits of olive oil. The event promises to be highly informative and engaging, providing stakeholders from various sectors with the chance to discuss the latest trends and innovations in the olive industry.

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Pakistan’s Olive Industry Takes Center Stage at Inaugural of first ever Olive Gala in Khyber Pakhtunkhwa

Peshawar, Pakistan – The Agricultural Research Institute Tarnab, Peshawar, successfully hosted the inaugural Olive Gala on 11th March 2023, showcasing the potential of the olive industry in Pakistan. The event was organized under the auspices of the Italian-funded project “OliveCulture-Holistic and Multi-professional Mechanism for a Pakistani Olive Oil Value Chain” and “Promotion of Olive Cultivation on commercial scale in Pakistan (PSDP)”.

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Italian and Pakistani Governments Collaborate to Promote OliveCulture through Training Focused on Olive Good Agronomic Practices

The OliveCulture initiative is a joint effort between the Pakistani government and Italian Cooperation  aimed at promoting olive farming and cultivation in Pakistan. As part of the Project , experts from Italy are invited to Pakistan to share their knowledge with local farmers. These experts conducted training sessions in three provinces (KP, Punjab, and Balochistan) for over 800 stakeholders. A recent training session took place at the Salahuddin Farm in Manki Sharif, Nowshera district, as part of a three-week program on Olive Good Agronomic Practices. The well-kept olive orchard serves as a model for the rest of Pakistan.

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Pakistan Italy to Strengthen Olive Supply Chain

The discussion concluded with an open conversation on the importance of standardization, sustainability, and certification in the olive industry. The experts stressed the need for a legal framework to attract the private sector and expand the olive industry in Pakistan. The fruitful conversation was an essential step towards the growth and promotion of the Olive Value Chain in Pakistan.

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